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Transforming Businesses


from “Nice to Have” Commodities into

“Can’t Have It Anywhere Else” Experiences.

Schedule a Call

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Transforming Businesses


from “Nice to Have” Commodities into

“Can’t Have It Anywhere Else” Experiences.

Schedule a Call

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

— Maya Angelou


Not only do I agree whole heartedly with Ms Angelou but her timeless wisdom makes me rather curious, so please allow me to ask -

Do you, or your company, spend most of your time and resources on:

a) What you say? (Your Marketing)

b) What you do? (Your Product or Service)

c) How you make your Consumer feel? (Your Branding)

d) All of the above, but without any rhyme or reason, after all it’s not brain surgery, it’s “just” business; you make the widget, you market the widget, you sell the widget, you make money to make more widgets - wash, rinse, repeat, “mo’ money, mo’ widgets!”


If you answer “c” - thank you for visiting my site, you’ve got it going on, and you’re free to continue perusing for my own take on the thing you already know is important.

If you answer “d” you have probably just stepped out of a flying DeLorean or some other cool time machine that beamed you forward from a simpler, bygone era and I urge you to contact me immediately - I’m fascinated about time-travel. But if you don’t know how to use a “smartphone” and we don’t end up talking, let me leave you with a word of advice - running your business like you did '“back then” in our current hyper-connected, endless-options-at-our-fingertips society just won’t cut it… don’t believe me? Walk into a major department store right now and go shop for Kodak products… I’ll wait.

If you answer either “a” or “b” or wish you could have answered both, congrats you’re doing great, probably as well as anybody else running something similar to what you do, maybe a little better, maybe a little worse… but you’re gonna run some 10% offs, or hire a new SEO guy or a new email marketing gal, or finally invest in some repackaging or that expensive website developer and after that everything will be fine.

What if I told you, fine isn't enough… would you be interested in finding out about a better way?

A better system, a Blueprint that takes into account all aspects of your Consumer-Product relationship, guides you through the Branding process, while also helping you design an Effective Engagement strategy and Nurturing plan that will not only increase the levels of customer conversion, satisfaction and loyalty but also transform your customers into advocates.

Never-mind how cool your “Nice to Have” widget is or could be, building a company that lasts, and outlasts, the competition means building a “Can’t Have It Anywhere Else” Experience.

 
 

Curious to find out what the hoopla is all about? If you haven’t taken the opportunity to download “The Brilliant Branding MAP” yet, click on the link below, pick a date and time on my calendar when it’d be best for us to have a 20 minute chat via a “Brand Insight Consultation” and I’ll make sure to send you the Brand MAP along with your appointment confirmation. It’s time to level up!

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Post Script


I've had the pleasure to consult, coach & collaborate

with remarkable people along the way, below is what

some of them have shared about our time together.

Post Script


I've had the pleasure to consult, coach & collaborate

with remarkable people along the way, below is what

some of them have shared about our time together.

Testimonials

My ‘Brand M.A.P.’ Session with Neto was mind blowing. Here I am a creative entrepreneur with multiple businesses doing what I “love”. I was just looking to make more money, possibly scale back from one business. I didn’t even know I was going in the wrong direction, until my session with Neto. He was able to go through my life like a movie director; he pulled out my strengths, reoccurring patterns and things I would not have thought about. I had a major breakthrough, which lead to me getting extremely clear about my message and purpose for my business. There is nothing like having clarity and a plan of action...without it you are wasting time and money. I’m forever grateful for Neto and his work.
— Antwonette Stevenson - Fashion Designer, Speaker, Entrepreneur.
Neto gives everything he has to every project he is involved with. He does not take his cell phone into meetings and takes his commitments extremely seriously. In the process of helping you achieve your goals and vision, Neto transforms into a friend, a brother, an advocate and someone who pulls resources from his other contacts to help you. He will literally do anything he possibly can to help you make your dreams come true.
For me, Neto has become family. He has shown genuine compassion, love and caring for my family and I. When you start out as business associates but you think so highly of the individual you are working with at every level, that you invite him into your inner circle, then there can be no higher compliment than that.
I can only give you this advice, if you have the opportunity to work with Neto and he is wiling to take you on, don’t hesitate. It is a decision that you will never regret.
— Atul Sharma MD - Award Winner Filmmaker, Entrepreneur, Life-Saving Physician
I was really lost for several years with my career, totally lost my passion and was feeling stuck in life. I’m so thankful that Neto approached me about his program and convinced me to join the group. Now I wish I had met Neto 7 years ago when I ended my photography career - but better late than never! Neto helped me rekindle the creative passion in me and helped me reconnect the dots that had been so disconnected for so long. I’m most thankful for his persistence in helping me reconnect the dots. He really had to battle it out with me since I’m so stubborn and strong headed, but I’m so thankfull he did because now I have a renewed passion to pursue a creative career and I feel alive again with a clear goal in mind! Thank you for not giving up on me. Thank you for giving a crap about my life.
— Ingrid Joy - Photographer, Romantic, Creative Force.
Neto is the best creative collaborator I’ve ever worked with. He continually takes any idea I bring to the table and makes it better and better, while somehow always preserving my original vision and intention. He has a unique and special gift in his understanding of the creative process - and if you are lucky enough to work with him, he will make your projects shine.
— Charlie Griak - Filmmaker "The Center", "Stalking Nina", Brand Designer, Storyteller.
Neto helped me peel away years of mental clutter to discover that the answers to my questions were just waiting to be pulled back to the surface. His guidance showed me a path back to myself and who I was meant to be. I quit my dead end job and now I dedicate my energy building community and helping others declutter their lives. Through his reflections I’m continuously challenged to step outside my comfort zone and maintain on my path of growth. Nowhere else have I found this type of commitment to helping me succeed. Always there, always at the ready!
— Ryan Murry - Founder "In Touch Media Group", Podcast Host, Community Builder.
Neto is an amazing man! I see him as a blessing that God placed in my life to help me do better and be a greater Creative soul. Neto helped me to truly shine the light on ,myself, I was no longer able to hide in the shadows and avoid all the things about me that I used as an excuse. He helped me get out of my own way, address the things that hold me back and the things that make me unique to the world. Through his coaching I was able to change my mindset, increase my confidence and focus my talents on what really matters to me, For once in my life I was challenged to really define my values and what I want the world to know about me. He helped me see the value in who I am and in the things that excite me, that a huge loss in my life is part of my story and my strength. He also challenged me to put myself out there, do something that scares me and push myself into my stretch zone. He is truly a brilliant, giving and dedicated soul. With Neto you don’t just get a coach, but you also get a friend, a partner, and a supporter. Now just because he supports you, doesn’t mean everything he tells you is always gonna be ‘good’, but it will be honest and exactly what you need to hear. I had eight weeks of guidance, advice and coaching that changed me, my life, and my outlook on things. I truly enjoyed my time working with him and I continue to rave about Neto to everyone who tells me they are in a rut or struggling with a business.
— Amanda Johnson, Lifestyle & Brand Content Photographer..
For 11+ years I’ve been in a self induced fog in which I didn’t know where to go with my life and career. I wanted to be a filmmaker, a game developer, a psychologist, and yet I didn’t know why. What Neto did was to put a big mirror in front of me and show me who I was. I was someone fearful of failure and of success. I wanted everything to turn out perfect and if it didn’t, I didn’t believe it was worth doing. This was the fog I was in and it was thick. I then realized that I didn’t like who I was and took the steps to change that. Neto helped me clear the fog and follow my own compass to a fulfilled life.
— German Sanchez - Content Creator, Storyteller, Master Audio-Engineer.
In just one Session, Neto brilliantly read deeper into what I needed help with and helped me clarify where I should put my focus. He pulled some things out of me to help define my “Why” in a way that other coaches had not been done before. I had so many business directions and ideas clogging my mind and dispersing my focus, that I was overwhelmed and confused about what to do next. I am so appreciative to have had such a great session with Neto, which has helped me to see where my heart is at, define my immediate focus, and take inspired action
— Tania Kelvin, Creativity Coach, Artist.
I met Neto about 3 months ago at a social event. I’m 72 years old, not a happy person, with a failing business and a failing marriage - it was hard to stay positive. I started talking to Neto and he inspired me to think that I still had what it takes to make a comeback. He offered to meet me and listen to my story. It was the best thing that could have happened to me. After that we started on a program and I feel so much better about myself and the future; I’ve got that spark back! Now he’s working with my wife and the business. I can see a good future and my outlook on life is so much better. I am planning a trip to Romania and other Eastern European countries, life is good.
— Aaron Gochman - Business Owner, Entrepeneur, World Traveller.
A great screenwriter once told me “writing is like the journey taken by Columbus: you set your sails for India, but you must prepared to discover a new world along the way. When I started my process with Neto all I was looking for was a safe route to my already known “India”, but guided by him I ended up discovering the New World, my new world. I rediscovered my voice, transformed my paradigms and now I feel more focused in what is truly essential to my work, and most of all my life. That is not to say that it’s been all “smooth sailing”, our mind and body resist such change, we feel like resorting back to what we know, our comfort zone. But all of Neto’s focus is on getting us out of our comfort zone and directed towards our highest potential. What I feel today is not only essential but irrefutable, much like my gratitude for our collaborative exchange.
— Thiago Dottori - Emmy Award Winning Screenwriter.
In speaking with Neto, one always gets much more than they bargained for. Because I’m a generally thoughtful and confident person, there are very few people who can entirely shift my perspective during a conversation. Yet time and time again, talking to Neto has illuminated previously unexplored pathways of thought. A master of metaphor, Neto coaxes you to understand truths in a way that resonates with you personally. And inherent human stubbornness and defensiveness in the face of change crumbles because his point is never just to change your mind, but to help you as best he can on a deeper level. He is committed to getting you to fly higher and higher. Our last conversation had to do with marketing myself as an actor. I had what I believed was a sound strategy, but through talking with Neto, I realized that my planned strategy with regard to agents was actually doing my “brand” a disservice. He also got me to think of “essence” instead of “type” by finding the common thread between the kinds of roles I pitch myself for. Going forward with this information, I can now look to my essence as a north star when it comes to general look, headshots, and audition submissions. As usual, after a conversation with Neto, I left with some wonderful wisdom and the quiver of my mind filled with new, sharp arrows. He’s the best!
— Vasilios Asimakos - Actor, Writer, Podcast Host.
 

The most rewarding moment in my work is not when the project or vision is accomplished. The moment that's most beautiful to watch is when the shift happens, when the mind "clicks" and what was once impossible or "too-far" becomes not only probable but a near inevitability. 

Ideas, after all, are a dime a dozen, but each of us are a "one-in-a-billion", so it's not what we come up with, but how we engage with it, shape it, and most of all execute against it that turns that individual brilliance into a “One of a Kind” experience.

My clients don't belong to a demographic, they don't share an age range, gender, socioeconomic status, ethnicity or zip code; what they share in common, is the nagging feeling that they have more to give, that there best work is yet to come, and they’re committed to doing their best work and sharing it with the world.

Here are some of the videos they've recorded after our time together:


 

 

The videos below were recorded between breaks of the Brilliant Branding Blueprint Live Event which occurred at the end of the 8-week online course.

If you’d like to get set on a path of growth, towards higher customer conversion, satisfaction and loyalty click on the link below, schedule a short “Brand Insight Consultation” with me and let me help you get clear about your Brand Message.